Nutella® Stacks for Giving Back

As a brand that aspires to spread smiles for the past 60 years, this pancake season Nutella® is seeking to shine a light on those who spread positivity in their local communities with “Stacks for Giving Back.” Through this program, Nutella has partnered with the National Volunteer Fire Council (NVFC), the leading association representing the nation’s volunteer fire and emergency services, to award $25,000 in fire department grants. In addition, consumers can nominate fire departments for a chance to receive a kit to help pull off their next pancake breakfast fundraiser.

Fire Department Grants

Fire departments face many challenges to afford equipment, recruit and retain firefighters, and keep up with high pressure demands due to increasing call volume, new training requirements, and much more. To help volunteer fire departments secure the necessities they need to best serve their communities, Nutella has partnered with the NVFC to award $5,000 grants to five deserving departments.

To be eligible, departments must meet the following criteria:

  • Be over 50% volunteer
  • Serve a population of 25,000 or less
  • Be located in the U.S. and legally organized under state law
  • Demonstrate a need for the funds by indicating what the grant will be used for and the impact it will have on the department and community
  • The individual applying or department chief must be a member of the NVFC. Not a member? Join here.

Department grants may be used to purchase needed equipment or gear, support recruitment and retention efforts, fund training initiatives, enhance community outreach and education, or help fund other department necessities. Grant recipients must utilize funds within six months and report how the funds were spent.

The application period is now over. Applicants will be notified in May.

Nutella® Pancake Breakfast Kits

Many fire departments rely on donations received through fundraising activities such as pancake breakfasts. Nutella hopes to honor and celebrate all that firefighters do by providing them the materials and products they need to hold a fundraising pancake breakfast. Consumers (including members of fire departments) can nominate their local fire departments for a chance to receive a Nutella Pancake Breakfast Kit that contains the necessary supplies and ingredients, including pancake mix, to host their next delicious fundraiser. 100 pancake fundraising kits will be donated to local fire departments.

The nomination period is now over.

Tasty Extras

To inspire participation for “Stacks for Giving Back,” Nutella has teamed up with celebrity chef, cookbook author, and television personality Alex Guarnaschelli to encourage nationwide pancake enthusiasts to support their local firehouse communities and top their fluffy stacks with the beloved hazelnut spread. To spread her love for Nutella and firefighters, Guarnaschelli developed Soufflé Pancakes with Nutella for firefighters to create at their next pancake breakfasts and for fans to recreate at home. Watch video.

Get in on the creation! Share your photos and videos of your fire department making Pancakes with Nutella using hashtags: #NutellaPancakeBreakfast and #StacksForGivingBack

Program Partners

About Nutella®
Nutella was born in 1964. The unique hazelnut spread that millions of people around the world love is made with a meticulous selection of high-quality ingredients and an exacting, artisan-inspired production. Today, the popular hazelnut spread is available in around 160 countries worldwide and has been sold for 60 years.

About Ferrero®
Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks including Nutella®, Kinder®, Tic Tac®, and Ferrero Rocher®. More than 38,000 employees are passionate about helping people celebrate life’s special moments. The Ferrero Group’s family culture, now in its third generation, is based on dedication to quality and excellence, heritage and a commitment to the planet and communities in which we operate.

Ferrero entered the North American market in 1969 and has grown to more than 5,100 employees in 15 plants and warehouses, and eight offices in North America across the United States, Canada, and the Caribbean. It has expanded its presence and portfolio with the addition of iconic brands such as Butterfinger®, CRUNCH®, Keebler®, Famous Amos®, Mother’s Cookies®, and other distinctive cookie and chocolate brands. Follow @FerreroNACorp on Twitter and Instagram.

About the National Volunteer Fire Council (NVFC)
The NVFC is the leading nonprofit membership association representing the interests of the volunteer fire, EMS, and rescue services. The NVFC serves as the voice of the volunteer in the national arena and provides critical resources, programs, education, and advocacy for first responders across the nation. Learn more at