Tractor Supply Celebrates Hometown Heroes Anniversary with $1 Million Donation

June 24, 2025

NVFC among the 10 recipients of the 2025 donations

Tractor Supply Company, the largest rural lifestyle retailer in the United States, and the Tractor Supply Company Foundation, are donating an additional $1 million to charity organizations committed to supporting the nation’s military service members, veterans, and first responders. The company and its foundation made an initial $1 million donation in June 2024 to celebrate the launch of its Hometown Heroes initiative, which brings together the company’s efforts to support the selfless men and women who serve America under one banner.

The National Volunteer Fire Council (NVFC) is among 10 recipients of a $100,000 donation. The NVFC provides critical resources, programs, education, and advocacy for volunteer fire, EMS, and rescue services across the nation. With the ability to balance volunteer firefighting with their work commitment, thousands of Tractor Supply team members serve as passionate and dedicated volunteer firefighters within their communities.

The other recipients include: 9/11 Day, Bob Woodruff Foundation, Farmer Veteran Coalition, Folds of Honor, K9s For Warriors, National Law Enforcement Officers Memorial Foundation; National Police Dog Foundation, Operation Homefront, and Team Rubicon.

Tractor Supply launched the second year of its Hometown Heroes initiative on June 17 with a Back-to-School Brigade® event in partnership with Operation Homefront. More than 250 team members along with soldiers from the 101st Airborne Division (Air Assault) at Fort Campbell and members of 4-H and FFA gathered at the company’s Store Support Center (SSC) to pack 500 backpacks with school supplies for military children – marking the largest volunteer event ever held by Tractor Supply.

“At Tractor Supply, support for our military service members, veterans, military families, and first responders is entrenched in our culture and values,” said Colin Yankee, chief supply chain officer at Tractor Supply and former U.S. Army captain. “Many of our team members and customers have served our country or communities, and we’re proud to stand with them. From charitable giving to hands-on volunteerism, we’re committed to showing appreciation for our Hometown Heroes in meaningful ways.

The Hometown Heroes initiative also includes:

  • A Spotlight Series that recognizes team members who embody the spirit of being Hometown Heroes with a $5,000 donation made to a Hometown Hero charity of their choice.
  • The Neighbor’s Club Hometown Heroes benefit, which includes automatic top-tier Preferred Plus Neighbor status, where veterans, service members, and first responders are eligible to enroll. This Hometown Heroes benefit is one of the few recognition programs that provide everyday savings with no limit on total savings and no brand exclusions.

Read the full announcement here. To learn more, visit TractorSupply.com/honoringheroes.