NVFC Social Media Toolkit
Social media is a powerful tool for volunteer fire, EMS, and rescue departments to connect with their communities, share important safety information, raise funds, and recruit new members. The resources on this page are designed to help you enhance your social media strategy, engage your community, and achieve your department’s outreach goals.
NVFC Social Media Toolkit for Volunteer Fire and Emergency Services Departments
Whether you’re starting from scratch or refining your existing presence, the fundamentals presented in this toolkit will help lay the foundation for success.
Sample Social Media Policies
The following policies are those in use at local fire and emergency service departments. Use them for inspiration or ideas as you create or update your own department’s social media policy.
Danville (PA) Fire Department Social Media Policy
Rapids (NY) Volunteer Fire Department Social Media Policy
Valencia (NM) County Fire Department Social Media Policy
Wichita West (TX) Fire Department Social Media Policy
The North Carolina State Firefighters’ Association Social Media Policy
National Volunteer Fire Council Social Media Policy and Guidelines
Training
The NVFC has hosted webinars and Roundtable Talks to help departments navigate social media. Watch the recordings for free in the NVFC Virtual Classroom
- Roundtable Talk – The Use of Social Media as a Volunteer Recruitment and Retention Tool
- Roundtable Talk – Strengthening Volunteer Recruitment & Retention Through Effective Social Media
- Webinar – Social Media in the Fire Service: Benefits and Considerations
- Webinar – Reaching Through the Screen with Social Media
- Webinar – Smarter, Not Harder: Using AI to Support Volunteer Responder Recruitment & Retention
- Webinar – Learn How to Utilize Nextdoor to Engage Your Community
- Microlearning Video – Social Media
Social Media Graphics and Videos
The NVFC’s Make Me A Firefighter Campaign has free social media graphics and videos to assist with recruiting new volunteers.
- Social Media Graphics (login or create a free account to access the materials)
- Recruitment PSAs
- Ride With Us Videos
Tips for Recording Videos
