The Heart of a Volunteer

This 31-second PSA that can be used for recruitment highlights why people choose to volunteer in the fire and emergency services.

Find Your Fire Family

This 30-second video PSA that can be used for recruitment highlights the closeness and comradery of the fire service family.

Make Me A Firefighter Promotional Banner

Departments can download and print this WE'VE GOT A SPOT FOR YOU promotional banner for in-person events to encourage members of your community to become volunteers and visit

Innovative Recruitment Ideas

This one-pager features 10 ideas to help jump-start your fire or EMS department's volunteer recruitment initiatives.

Ride With Us Video and PSAs

The NVFC partnered with Cottage Lane Productions to produce an episode of the Ride With Us series, which shows the public what it's like to train as a volunteer firefighter. In addition, several PSAs are available to encourage the public to volunteer. You can download the videos to use in your volunteer recruitment initiatives.

Firefighter Strong – Issue 5

This special edition of the Firefighter Strong newsletter focuses on key issues relating to volunteer recruitment and retention, including leadership, behavioral health, mentorship programs, work-life-volunteer balance, marketing, generational considerations, and more.

Psychologically Healthy Fire Departments: Implementation Toolkit

This toolkit is designed to help fire department leaders promote and foster well-being among their members and create healthy, high-performing departments.

Volunteer Retention Research Report

This report details the results from research conducted by the NVFC to gain a better understanding of the institutional drivers of why volunteers leave the fire service and what factors may improve retention in a fire department.

Volunteer Recognition Ideas

This list of recognition ideas provides ways to say thank you to your Fire Corps volunteers and assist with volunteer retention. Many of these ideas can also be adapted to recognize operational volunteers.

Fire Corps Recruitment and Retention Guide

This guide helps fire and emergency service departments understand volunteerism today and provides ideas and suggestions for recruiting and retaining volunteers for Fire Corps programs to assist with non-operational tasks.

Department Spotlight on Recruitment & Retention

Volunteer and combination fire/EMS departments across the county are using innovative methods to recruit and retain volunteers. Check out these department profiles to find inspiration for your own department.

How To Create Recruitment Materials

This video demonstrates how to create quality recruitment materials through the NVFC's Make Me A Firefighter campaign.

Recruit Volunteers Using Facebook

Facebook advertising is a simple and cost effective way to recruit volunteers. This video provides an overview of how to create and launch Facebook campaigns for your department.

Make Me A Firefighter Radio PSA

30 second audio PSA promoting the need for volunteers and the Make Me A Firefighter campaign.

How to Post a Volunteer Opportunity Listing

The NVFC's Make Me A Firefighter campaign connects prospective volunteers directly to departments. This video demonstrates how to create a volunteer opportunity listing through the campaign's department portal.

Apply for SAFER Grant Using Make Me A Firefighter

Use these tips to incorporate the Make Me A Firefighter campaign into your department's SAFER application.

Make Me A Firefighter Snapshot Videos

Departments can use these quick snapshot videos to attract prospective volunteers through social media. You can either link to a video's URL in social media posts or download the videos and then upload them directly to your social media sites to share.

‘Grow Your Ranks’ Online Recruitment Tips

Use this resource to optimize your web and social media presence to help boost recruitment.

Be the Difference – Volunteer as a Firefighter!

In this 40-second PSA, volunteer firefighter/EMT Mike Phan explains the importance of volunteering and making a difference in your community. Use this PSA to encourage members of your community to find volunteer opportunities at

NVFC Recruitment Formative Research Report

This report details the results from research conducted as part of the NVFC's Make Me A Firefighter recruitment campaign.

Find the Fighter in You! (PSA Video)

Use this PSA to encourage members of your community to consider becoming volunteers and to search opportunities at

Encuentra el Bombero en Ti (PSA Video)

In this 30-second PSA, volunteer firefighter/EMT Jacqueline Delpi describes why she volunteers. Use this PSA to encourage Spanish speaking members of your community to find volunteer opportunities at

Make Me A Firefighter Video

Departments can watch this video to learn more about the tools and features offered through the NVFC's Make Me A Firefighter recruitment campaign.

Volunteer For Your Community

In this 30-second PSA, volunteer firefighter/EMT Meghan Quinn describes why she volunteers. Use this PSA to encourage members of your community to find volunteer opportunities at

Make Me A Firefighter PSA: Joey Logano

In this 30-second PSA, NASCAR's Joey Logano, driver of the No. 22 Shell Penzoil Ford Fusion, encourages people to consider volunteering and to visit to connect with their local department.

Training the Next Generation

This workshop is designed to enhance leadership and management of junior firefighter programs. Information includes promoting leadership among youth, junior member standards, and behavioral health.

Retention and Recruitment for the Volunteer Emergency Services: Challenges and Solutions (Second Edition)

The NVFC, in partnership with the U.S. Fire Administration, released this guide addressing the primary challenges departments face regarding retention and recruitment. Solutions to overcome these obstacles are also discussed.

Recruitment & Retention News

Catch up on the latest NVFC news related to recruitment and retention.

What to Expect: A Guide for Family Members of Volunteer Firefighters

This resource is designed for spouses, children, parents, siblings, and significant others of volunteer and paid-on-call responders. Printed copies are available in the NVFC store. NVFC members can order up to 25 printed copies for free using the code found on the Members-Only web site.