Join New York Times bestselling author Jennifer Wallace and former North Charleston Fire Chief Greg Bulanow for a compelling virtual conversation on how mattering can be a valuable force to combat burnout in the fire and emergency services, inspired by Jennifer’s forthcoming book Mattering: The Secret to a Life of Deep Connection and Purpose. Drawing on Jennifer’s research and her time embedded with Greg’s department – where small, intentional practices to affirm value transformed morale, retention, and well-being – this 60-minute session blends story and science to illuminate why mattering – feeling valued and having the opportunity to add value to the world around us – is not a luxury, but a core human need that protects mental health, strengthens purpose, and sustains resilience. Together, Jennifer and Greg will explore how reconnecting to our impact can counter burnout, alongside practical, actionable tools leaders and firefighters can use to foster trust, connection, and a renewed sense of purpose across their departments.

Presenters: Gregory Bulanow & Jennifer Wallace