SEARS Hometown and Outlet Stores Donates Additional $93K to Support Responders through “Salute to Local Heroes” Campaign

Sears Hometown and Outlet Stores (SHOS) continues to support the volunteer emergency services by raising money for local fire departments through the Salute to Local Heroes campaign. At a SHOS event on January 27, in Dallas, TX, SHOS Chief Operating Officer Will Powell presented the National Volunteer Fire Council (NVFC) with a check for $92,762, which will be distributed to firehouses in communities that have SHOS stores. 

Chief Chris Barron, NVFC Board Member and volunteer responder for nearly 23 years, received the check on behalf of the NVFC from SHOS Chief Operating Officer Will Powell at a recent SHOS event in Dallas.

Through the Salute to Local Heroes campaign, which is a partnership between SHOS and the NVFC, donations are collected in SHOS stores to provide fire and EMS departments across the nation with critical funds to improve resources for training, equipment, and other support where local heroes need it most. Since its launch in November 2013, the campaign has raised more than more than $293,000 for local departments. The NVFC and SHOS have also partnered to create safety brochures to help families prevent fires and other emergencies.

“The money raised through the Salute to Local Heroes campaign helps enable departments to provide the necessary services on which our communities so greatly depend. With limited funding and budget constraints, departments often struggle to afford critical tools, gear, and necessities that truly make a difference,” said NVFC Chief Executive Officer Heather Schafer. “We appreciate the support from Sears Hometown and Outlet Stores and its subsidiaries, and to all of the individuals who have donated to this effort to supply our local heroes with life-saving equipment, training, and other needed resources.”

In a previous press release, SHOS Chief Marketing Officer David Buckley said, “We launched this effort with a sole mission: To raise awareness and dollars for firehouses across the country to fund needed equipment, training, and programs. As a truly hometown focused company, we believe there is nothing more worthy for Sears Hometown and Outlet Stores to support than serving those who serve our community.”

About Sears Hometown and Outlet Stores, Inc.
Sears Hometown and Outlet Stores, Inc. operates through two segments – the Sears Hometown and Hardware segment and the Sears Outlet segment. The Sears Hometown and Hardware segment’s stores provide customers with in-store and online access to a wide selection of national brands of home appliances, lawn and garden equipment, tools, sporting goods, and household goods, depending on the particular store. The Sears Outlet stores provide customers with in-store and online access to purchase new, one-of-a-kind, out-of-carton, discontinued, reconditioned, overstocked, and cosmetically damaged products across a broad assortment of merchandise categories, including home appliances, apparel, mattresses, sporting goods, tools, and lawn and garden equipment at prices that are significantly lower than manufacturers’ suggested list prices. Learn more at

About National Volunteer Fire Council
The National Volunteer Fire Council (NVFC) is the leading nonprofit membership association representing the interests of the volunteer fire, EMS, and rescue services. The NVFC serves as the unified voice of the volunteer in the national arena and provides invaluable tools, resources, programs, and advocacy for first responders across the nation. For more information about the NVFC visit