Free USFA Webinar: Are Your Safety Messages Reaching Your Intended Audience

The U.S. Fire Administration (USFA) is hosting a free webinar on March 23 as part of the Fire is Everyone’s Fight™ initiative. The webinar focuses on communicating with hard-to-reach audiences.

Fire departments across the country have seen a slow, steady decline of fire deaths over the last decade. However, in most cases, safety messages are still not reaching those who need it most, people with limited education and finances. This webinar explores the perceptions many have about these audiences and how to change behavior through effective messages.

A well-crafted message misses the mark if it does not reach its intended audience due to packaging and placement of messaging. In the webinar, Andrea G. Vastis, MPH, will explain how to effectively reach audiences and reveal the key components in reaching the hard-to-reach to encourage behavior change.

WHEN: March 23, 2015, 2-3 pm EST
Free for all to attend
Attendance is limited so register today:

Andrea G. Vastis has over 20 years of health education and public health experience, having worked in employee wellness, as a Public Health Promotion Specialist for the Rhode Island Department of Health, and in teaching and preparing undergraduate community health educators at Rhode Island College. Andrea has spent her career promoting messages that encourage public safety, disease prevention and health promotion to audiences who are not easily accessible. She has drawn on her career’s work to develop this dynamic presentation.