Resources for State Associations and Fire/EMS Departments

1-800-FIRE-LINE is a low-cost, easy-to-manage recruitment campaign for local fire and emergency service departments to get both operational and non-operational volunteers. Ready-to-use resources for promoting the campaign in your community or state are available at no cost. Departments and state fire service associations can use this section to learn more about 1-800-FIRE-LINE and find the operating and marketing resources to implement the campaign.

Operating Resources

Retaining and recruiting department personnel is an ongoing concern for the fire and emergency services. 1-800-FIRE-LINE was created to assist in retention and recruitment efforts by offering an inexpensive, easily-managed mechanism to recruit volunteers for fire/EMS departments through a simple, toll-free number. Fire Corps and the NVFC have created a variety of operating resources that you can use to enhance the effectiveness of 1-800-FIRE-LINE in your state and local area.

These operating resources walk you through the steps of implementing and maintaining 1-800-FIRE-LINE, assist in organizing information and data from potential volunteers, and create a valuable connection between your organization and the various fire and emergency service organizations within your state by helping them to retain and recruit both emergency and non-emergency volunteers for their departments. These tools can be used as-is or modified to reflect the specific needs of your organization.

Marketing Resources 

Resource-constrained departments all across the nation are in need of support and assistance, and there are many members of the community that want to help. 1-800-FIRE-LINE provides a central point of contact for these potential volunteers. However, if these volunteers do not know 1-800-FIRE-LINE exists they will not call. Registering and administering 1-800-FIRE-LINE is the first step in recruiting volunteers for fire/EMS departments in your state. The next step is to market 1-800-FIRE-LINE. Publicizing the number will raise awareness that local fire/EMS departments need assistance and informs the public that they can easily learn about local emergency and non-emergency volunteer opportunities by calling this toll-free number.

Americans are overrun with advertisements, so it is important for your association to use multiple mediums to publicize 1-800-FIRE-LINE. Fire Corps and the NVFC have created a series of marketing tools to help you advertise 1-800-FIRE-LINE at little or no cost to your organization or your state’s local fire and emergency service departments.

Use the links below to find ready-made materials you can use to broadcast the 1-800-FIRE-LINE message in your state. You will also find ideas concerning distribution as well as marketing tips and techniques for reaching potential volunteers.

Contact the Fire Corps national office at 1-888-FC-INFO1 (324-6361) or This email address is being protected from spambots. You need JavaScript enabled to view it. if you have questions regarding these tools or to request additional copies.